The Graphics Office



When Bellwether moved from Williamsburg, Brooklyn to Chelsea, gallery owner Becky Smith wanted a graphic identity distinctly different from the minimal look of other galleries in the neighborhood. We created a flamboyant calligraphic mark and applied it to stationery, invitations, ads, and a neon sign, in an ongoing relationship with the gallery. The identity was later recast in silver sans serif and launched on a new campaign of print collateral. (See our book for Bellwether artist Tanyth Berkeley.)

This identity, the gallery’s second, was foil stamped in silver.

The website featured an animation of the outlined Bellwether identity “filled” with changing art from the gallery's database.

The gallery’s first identity

The first installation, on the gallery’s move to Chelsea.

The first Bellwether identity on a series of invitations.