The Graphics Office

Summit Downtown, Inc.

Graphic Design | Identity

The downtown Summit NJ business district is the quintessential small-town Main Street. Vibrant, upscale, it has history but wanted to stress its contemporary relevance and economic competitiveness. Summit Downtown Inc approached us for a logo and a rethink of their promotional materials. We developed an official identity for the downtown council complete with usage guidelines, as well as a more informal stamp mark that can be used promotionally. So far we’ve handled advertising collateral, with a business district capabilities brochure coming up next.

Summit liked two of our ideas and chose the swash “S” design as the primary logo and the postal stamp as a decorative element. Here they are on everything from ads, to a t-shirt to a train platform poster and more.

Some of the logo sketches they didn’t choose.