The Swiss Grid
Poster House

Swiss design is all about detail. We created a minimalist setting for this exhibition of mid-century Swiss posters. The walls within the gallery were painted in a subtle white to black gradation extending horizontally around the room. The exhibition title was an almost subliminal white on white. For the folded handout we analyzed the poster compositions and revealed their hidden structures with grid lines.

Curated by Angelina Lippert

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Seton Hall University

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"Love, Makoto" Branding Concepts